SXSWi: Peter Morville: Ambient Findability
Peter Morville - Lemur and Polar Bear books from O’Reilly.
Most information architecture is handled by people who don’t even know that phrase.
One thing learned over decades is that it’s important to provide multiple routes to the same information.
One of the biggest problems on sites today is search. We need a systemic approach to the search problem.
What does the word usability mean? Now almost synonymous with quality. Other elements, defined by Morville:
- useful
- usable
- findable
- can people find your website
- can people find their way around your website
- can they find your products despite your website
- credible - what are the design elements that lead to people believing you and trusting you? If it’s well organized and designed, people will trust you more.</